Every business has a unique set of stakeholders. Applecart can reach yours. Tell us who you want to reach with your message, by name, and Applecart’s platform will build an audience designed to reach them.

Our platform maps billions of relationships between people of all types. After you’ve identified the decision makers you want to reach, you can then decide what types of people in their orbit you do—and don’t—want to reach with your message. For a sales use case, it could be relevant to reach a buyer’s family members and friends with whom they might discuss a purchase. In contrast, to make progress on a policy issue with a Senator, it might be more relevant to reach staffers, former staffers, donors, and colleagues.

Our platform doesn’t build “cookie cutter” audiences. We give you the flexibility to make sure you are reaching the people who will influence the decision maker with respect to the specific outcome you are looking to impact.

Not every message is designed to reach every audience. With our platform, you can segment your audience across any number of dimensions to ensure each decision maker’s network receives exactly the message you want them to receive and doesn’t receive messaging that you don’t want them to receive. This segmentation also allows you to measure performance in a more granular way: by individual Decision Maker Network or type of Decision Maker.

To get your content live, there are two options to access Applecart’s audiences: we can either integrate with your own media buying capabilities (agency or in-house) or execute the campaign on your behalf. Either way, we can be up and running within days.

Regardless of whether you choose the self-serve or managed service option, we provide a suite of proprietary measurement and reporting tools that allow you to understand the performance of your Applecart campaign and optimize throughout to ensure the greatest possible impact.