Case Study
Challenge
Applecart was approached by a multinational, publicly traded financial services company to help reengage a key segment of employees across several markets. The company detected low morale among the employees in a recent quarterly survey. There was a clear disconnect between the company and these employees regarding benefits, and the company feared that would result in high rates of attrition.
Solution
The company developed a series of powerful employee testimonial videos that reinforced the company’s commitment to key employee benefits, but the company lacked a mechanism to quickly and efficiently make sure the video was highly visible to employees and their family members and friends across social media and other third-party online channels.
The company partnered with Applecart to generate a custom advertising audience comprised of 30,052 target employees across 12 U.S. markets, which the company was then able to target with their video 1-to-1 across digital, mobile, social, and other channels.
The Results
More than 1.7 million touchpoints
Applecart worked with the company’s internal marketing team and external advertising agency to design a targeted awareness campaign that resulted in a significant boost in employee perception of the company, as measured in the next quarterly employee survey.
More than 1.7 million touchpoints
Applecart worked with the company’s internal marketing team and external advertising agency to design a targeted awareness campaign that resulted in a significant boost in employee perception of the company, as measured in the next quarterly employee survey.
More than 1.7 million touchpoints
Applecart worked with the company’s internal marketing team and external advertising agency to design a targeted awareness campaign that resulted in a significant boost in employee perception of the company, as measured in the next quarterly employee survey.
More than 1.7 million touchpoints
Applecart worked with the company’s internal marketing team and external advertising agency to design a targeted awareness campaign that resulted in a significant boost in employee perception of the company, as measured in the next quarterly employee survey.
