Case Study
Challenge
A multi-billion dollar publicly traded company made several large strategic acquisitions to position itself for rapid expansion in international markets. Wall Street didn’t fully appreciate their rationale, and the company’s stock price wasn’t reflecting the growth opportunity presented by its recent acquisitions. The company engaged Applecart to help amplify earned media about the significant and underappreciated growth opportunities for its business with key analysts and reporters, to improve the stock price. (66)
Solution
Applecart constructed an audience comprising the networks of key buy-side analysts, sell-side analysts, and members of the financial press, and ran a sustained campaign across LinkedIn, Facebook, news websites, and television. Decision makers from financial institutions like Fidelity Investments, Goldman Sachs, and Morgan Stanley and their networks were targeted with the company’s content at an average of 20 times per month driving this high-value audience to click through to read or watch the company’s content thousands of times.
The Results
The company experienced a notable increase in buy-ratings and positive press coverage from the decision makers targeted by Applecart’s campaign, and the share price climbed 25% during the campaign.
“Stock Picks for 2022: What Wall Street is Bullish About”
--Morgan Stanley Managing Director, named our client to his list of 2022 stock picks after being targeted by our campain
