Case Study
Challenge
Applecart was approached by a leading DC trade association that was spending millions of dollars per year on traditional ad targeting techniques – demographic, geo-fencing, retargeting, and interest-based – but was not seeing the desired impact on shaping policy maker opinions from their campaigns.
Solution
The association started their engagement with Applecart by running a pilot program consisting of 50 federal legislators, administration officials, and members of the media who were key to their industry and who they hoped to reach with their content.
Applecart built audiences comprised of the association’s 50 key decision makers and their professional and personal networks, including staff, colleagues, donors, friends, family members, and business associates.
The Results
The association was able to put their content 1-to-1 in front of key decision makers for their industry and their networks an average of over 30 times per month per target across digital and social media channels (eg. Facebook, Twitter, LinkedIn, Politico, The Hill and Washington Post.) saving $4.3million annually over traditional advertising approaches.
We were able to achieve more than 3x standard benchmarks for engagement across platforms.
The association has received strong feedback from lobbyists, policy makers, and member company CEOs, and has since expanded the program 7 times through 2023 and is now targeting 500 decision makers per year.
